Built From the
Inside Out.
If you asked Scott Lopez what he does, he'd probably shrug and say "I'm just a dumb sales guy whose brain never stops creating." That's the most accurate inaccurate description you'll ever hear.
The truth is Scott is the rare combination of left-brain business builder and right-brain storyteller — a guy who spent almost three decades at the intersection of technology, marketing, and production before he finally built the thing he always knew needed to exist.
He didn't go to Harvard. He didn't go to college at all. He went to Fort Knox. The United States Army taught him what no MBA program does: accountability without excuses, speed under pressure, and what it actually means to lead people when the stakes are real.
That foundation went with him into the IT distribution channel — Ingram Micro, TD SYNNEX, CDW, Atos — where he learned how brands actually get built and sold, not from a textbook but from the inside of the machine. He helped create CDW's Proline brand and Ingram Micro's Netpatibles. He watched million-dollar campaigns succeed and fail and learned exactly why.
405 Madison is what happens when all of that experience finally has a building to live in.
Work With ScottEarly Career
United States Army — Fort Knox
Foundation: discipline, accountability, mission-first leadership. No safety net, no excuses. Everything that followed is built on this.
Channel Career
Ingram Micro · TD SYNNEX · CDW · Atos
30 years inside the IT distribution channel. Helped launch CDW's Proline and Ingram Micro's Netpatibles — house brands that became industry staples.
The Build
Firehouse Studios ATX — Round Rock, TX
Converted a historic firehouse into a 5,000 sq ft production facility. Studio A (3-wall cyc), Studio B (universal), Studio C (VO booth), client lounge. Built to handle 40-person crews.
2026
405 Madison — The Agency
Named for Sterling Cooper's address from Mad Men. Austin's only full-stack agency with owned production infrastructure. Zero subcontracting. Total accountability.
