The Golden Age of Marketing Meets AI-Driven Conversion
We’re not just another ad agency — we’re a production studio built for brands that want to sell smarter, faster, and more authentically.
“Storytelling isn’t marketing — it’s human architecture. Every film, every pitch, every decision follows a rhythm. At 405 Madison, we’ve engineered that rhythm into the Cognitive Engine™ where neuroscience meets narrative. We don’t just produce podcasts; we direct stories that make people feel, remember, and buy in that order.”
We do the usual stuff exceptionally well.
Every agency says they do strategy, design, and content. We just do it better — because we own the entire process.
At 405 Madison, creative, production, and performance live under one roof. That means no outsourcing, no waiting, and no wasted money.
Creative Services
Brand Strategy & Positioning
Creative Direction & Campaigns
Studio & Video Production
Podcasts & Voiceover
Web & Art Direction
Post-Production & AI-Assisted Editing
A Studio Inside an Agency.
An Agency Inside a Studio.
Because we own the studio, our clients don’t pay for rentals, logistics, or middlemen. You pay for what actually creates value — content that converts.
Every idea is conceived, shot, edited, and published by our in-house team using our proprietary storytelling framework: The Cognitive Engine™ — a neuroscience-based system that turns emotion into memory and memory into action.
Features
THE FOUR COGNITIVE TRIGGERS
Emotion
We remember what moves us.
Repetition
We remember what we see often.
Novelty
We remember what surprises us.
Relatable Connection
We remember what feels personal and authentic.
Solutions
Innovative Features That Redefine Possibilities
The 15 Beats of the Cognitive Engine™ is a storytelling and communication framework, often applied to podcasts and content creation, designed to maximize listener engagement and retention by deliberately triggering cognitive and emotional responses.
It maps the narrative arc of content (like a podcast episode) to specific psychological "beats" that leverage key cognitive triggers like Emotion, Novelty, and Repetition/Relatable Connection.
This structure ensures that the audience's attention is captured early (with the Opening Image and Catalyst), maintained through conflict and educational payoff (Fun & Games and Midpoint), and ultimately delivers a satisfying, memorable takeaway (Break into Three and Finale). It's a strategic guide for building content that isn't just informative, but deeply compelling and transformative for the listener.
Deploy Smarter, Scale Faster
Unlock exponential e-commerce growth with a streamlined system built on three pillars: Live Selling Architecture, High-Converting Content, and Business Automation.
We design the optimal sales funnel for dynamic live streams, craft engaging content that converts viewers into instant buyers, and implement a hands-free system to automate fulfillment, inventory, and customer interactions, allowing you to scale effortlessly and maximize profitability.
Services
LSaaS™ Live Selling as a Service
The future of commerce is live, authentic, and entertaining.
We created LSaaS™ — a turnkey live-selling ecosystem that transforms brands into broadcast experiences. Whether it’s a live podcast, a cinematic livestream, or a full-scale studio event with a live audience — we handle it all.
You bring the product. We bring the show.
Live Selling
Live Podcasts (Studio or Remote)
Live Audience Shows (The Modern Infomercial)
Brand Ambassador Programs (Our Talent, Your Product)
Live Selling Studio Rentals (Everything You Need, Ready to Roll)
Where Brands Become Stories.
From national campaigns to local product launches, our work spans every medium — always rooted in authenticity and cinematic storytelling.
Built by a Veteran. Designed for Visionaries.
TESTIMONIALS
Hear What Our Clients Have to Say
I can't express how much this platform has revolutionized the way we approach our projects. The AI tools are incredibly intuitive and have saved us countless hours of work. The team’s support is exceptional, and I truly feel like they’re invested in our success.
Sophia Reynolds
As a small business owner, I was initially hesitant to invest in AI solutions. But this platform has proven to be a game-changer! From simplifying our operations to delivering insightful analytics, it has exceeded all my expectations. The ease of use and top-notch customer service.
James Carter
Working with this platform has been an absolute delight. The features are incredibly versatile, catering perfectly to the needs of my growing team. What sets it apart is the personalized attention we’ve received throughout our journey. It’s rare to find such a combination of innovation.
Emily Harper
Frequently Asked Questions
Your Questions, Answered Clearly
What are the four cognitive triggers?
THE FOUR COGNITIVE TRIGGERS
Emotion: We remember what moves us.
Novelty: We remember what surprises us.
Repetition: We remember what we see often.
Relatable Connection: We remember what feels personal and authentic.
Every unforgettable film — and every high-converting episode — follows the same invisible
rhythm. These 15 Beats guide viewers through emotion, surprise, and truth. Each Beat triggers
one of the Cognitive Engine’s four cognitive triggers to build trust, memory, and action.
What is LSaaS™ Live Selling as a Service?
LSaaS™ (Live Selling as a Service) is a next-generation commerce solution that empowers brands and retailers to harness the power of live, interactive shopping without the technical or operational complexity. Combining the immediacy of live video with the convenience of eCommerce, LSaaS™ delivers a seamless, data-driven platform for engaging audiences, driving conversions, and enhancing customer loyalty.
With LSaaS™, businesses can easily host live shopping events, product launches, and influencer-driven streams across multiple digital channels—fully integrated with their existing online stores. The platform provides real-time analytics, audience engagement tools, automated order management, and post-event performance insights, enabling a new level of transparency and ROI measurement.
Whether you’re a growing brand or an established retailer, LSaaS™ transforms live selling into a scalable service—allowing you to focus on storytelling, connection, and sales, while the platform handles the technology, logistics, and optimization behind the scenes.
Key Features:
Plug-and-play integration with eCommerce platforms
Multi-channel broadcasting (web, social, and mobile)
Real-time engagement tools (chat, polls, reactions)
AI-powered insights and audience analytics
Scalable support for brands, influencers, and marketplaces
LSaaS™ — where live meets conversion.
Can I upgrade or downgrade my plan based on my needs?
Need to make a change? Upgrading or downgrading your plan is simple — just reach out to our support team or your Success Specialist, and we’ll handle the rest.
Does this platform integrate with other tools and software I already use?
Connected CRM: Powering Seamless Integration
Our CRM is built to fit the way modern businesses work — not the other way around. With integrations to over 500 different tools, sites, and platforms, it connects effortlessly with your existing ecosystem, unifying data, communication, and workflows into one intelligent hub.
Whether you’re managing leads, automating marketing, tracking customer journeys, or syncing eCommerce and support operations, our CRM bridges the gap between your favorite apps and your sales strategy. From social media and email platforms to payment gateways and analytics tools, every connection works together to give you a complete 360° view of your customers.
Key Highlights:
Integrates with 500+ apps, platforms, and systems
Unified customer data across sales, marketing, and support
Real-time syncing for smooth automation and collaboration
Plug-and-play setup — no heavy IT required
Customizable dashboards and reporting
Our CRM — one platform, endless connections.
Is there a free trial available before committing to a subscription?
We do not offer a free trial period, as all of our services are fully customized and completed for you. Each project is uniquely tailored to your business goals, brand identity, and market strategy.
However, we do offer a free consultation to walk you through our process, answer any questions, and help you gain a clear understanding of how our system works and what to expect. This ensures that every client begins with full confidence and clarity before moving forward.
How can this platform help my business grow and save costs?
Our company is built to help businesses grow smarter and faster. We create high-converting content that truly resonates with your audience — content that drives engagement, builds trust, and converts attention into action.
Behind the content is our intelligent automation system, designed to continuously learn and adapt based on performance. It analyzes your audience’s behavior in real time and optimizes campaigns automatically, ensuring every piece of content performs at its best.
By integrating this adaptive system into your workflow, we help reduce workload and increase productivity, often offsetting the need for 3–5 full-time employees — at a fraction of the cost.
The result is a powerful combination of creativity and automation working seamlessly together to scale your business with precision and efficiency.
What kind of training or resources are available for new users?
We provide comprehensive onboarding and continuous support to ensure a smooth experience from day one. Our services are fully done-for-you, meaning we handle all the heavy lifting — setup, strategy, implementation, and optimization — so you can stay focused on what you do best: running and growing your business.
With our team managing the behind-the-scenes work, you gain the time, clarity, and confidence to focus on results, not the process.
Empower Your Vision with Smarter AI Solutions
To truly lead, you need more than just data—you need predictive intelligence. Our suite of Smarter AI Solutions is engineered to accelerate your organizational transformation. By integrating seamlessly into your existing infrastructure, our tools not only streamline inefficient processes but fundamentally change how decisions are made.
We deliver the intelligent capabilities necessary to optimize resources, personalize customer experiences, and uncover hidden opportunities for revenue growth. Empower your teams, eliminate guesswork, and confidently realize your full strategic vision with AI designed for measurable, game-changing results.
LSaaS™ Live Selling as a Service. Transform your commerce with high-impact, turnkey live streams. We provide the platform, production, and professional hosts to deliver engaging, real-time customer experiences that drive 3x conversion rates—all managed as a flexible service.
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